01
Recruit
Source candidate brokers via BrokerManager.org search, references, and the network — produce shortlists ready for brand decision.
Active broker-network management for client brands
We recruit, structure, and run your broker network.
BrokerManagers.org is an extension of BrokerManager.org where we actively recruit, structure, and manage broker networks on behalf of client brands — overseeing performance, coordinating regional coverage, and optimizing broker relationships for consistent growth.
End-to-endRecruit · structure · manage
Regional + nationalCoverage scope
QuarterlyPerformance review cadence
What we do
Three responsibilities behind every managed network.
Brokers don't manage themselves. BrokerManagers.org owns the operating cadence that turns a broker map into aligned sales execution.
02
Structure
Set region and channel territories, exclusivity terms, KPI structure, compensation, and the activity-and-review calendar.
03
Manage
Run quarterly reviews, fix execution issues, escalate underperformance, and replace brokers cleanly when the network needs adjustment.
Brokers don't manage themselves. The brands that compound shelf velocity treat the broker network as an operating system — recruited deliberately, structured around territory and KPI, and run on a quarterly review cadence.
Conzumables Network · active broker-network management
Field notes
Three frames from the channel.
In practice
Six workstreams the engagement owns.
Every workstream maps to a specific deliverable, decision, and performance metric — owned by BrokerManagers.org so the brand team can focus on category and product.
Workstreams
Six workstreams the engagement owns.
Every workstream maps to a specific deliverable, decision, and performance metric — owned by BrokerManagers.org so the brand team can focus on category and product.
01
Network design
Map your channel and region needs to the right broker structure — single broker, multi-region, master broker, specialty mix.
02
Broker recruitment
Source, vet, and onboard candidate brokers using BrokerManager.org search filters and reference checks.
03
Territory & exclusivity
Define and document region and channel territories, exclusivity terms, and how spillover accounts get assigned.
04
KPI design
Set the metrics that govern broker performance — distribution velocity, ACV, scan velocity, store-call cadence, retail audits.
05
Quarterly reviews
Run the QBR cadence — present scorecards, address misses, agree on next-quarter focus, and document next steps.
06
Replace and rotate
When a broker underperforms, manage the documented underperformance period, candidate alternatives, and clean handoff.
Coverage
Search · recruit · structure · manage in one operating rhythm.
BrokerManagers.org sits alongside BrokerManager.org's search tool, MasterBrokers.org's senior-leadership coverage, and CountryManagers.org for international brand entry.
01
Embedded broker manager
Senior operator embedded with your team — full ownership of the broker network performance and operating rhythm.
02
Fractional broker manager
Part-time senior operator for early-stage brands or smaller broker maps that don't yet justify a full seat.
03
Network audit
Time-boxed audit of the existing broker network with documented gaps, recommendations, and a 90-day fix plan.
04
Replacement-only
Targeted engagement to recruit and onboard one or two replacement brokers without taking over the rest of the network.
Operating process
Five steps from network audit to managed cadence.
- Audit current map
Document the existing broker map — territories, channels, contracts, performance, gaps. The audit is always step zero.
- Design target structure
Map your category and channel plan to a target broker structure — single broker, regional cluster, master broker, specialty mix.
- Recruit & onboard
Use BrokerManager.org filters and the BrokerManagers.org network to fill gaps and replace underperformers.
- Set the operating rhythm
Lock the QBR cadence, monthly performance reviews, weekly market notes, and broker-to-brand communication norms.
- Tune quarterly
Use QBRs to add, remove, or reshape territories — the network should be a living map, not a frozen org chart.
Curriculum links
Continue the broker-network curriculum.
Broker Manager
The search-and-discovery tool feeding the recruit step of every engagement.
VisitMaster Brokers
Senior-level outsourced sales-management for brands with national reach.
VisitCountry Managers
Your dedicated US/Canada office to lead market entry and growth.
VisitTrade Spend
Plan total channel investment with broker compensation factored in.
VisitBrief the team
Ready to brief a managed broker engagement?
Send your current broker map, channel and region plan, and pain points. The team returns a network audit, target structure, and a recommended engagement format.
Email the team