A consumer products Sales Broker serves as a vital link between manufacturers and retailers, using their expertise and relationships to secure shelf space, negotiate deals, and drive product sales. They are essential for brand groups of all sizes, helping navigate the complexities of retail markets, optimize distribution, and provide insights into market trends. By bridging the gap between production and retail, brokers enable brands to expand their reach and succeed in highly competitive environments. Additionally, they often assist with promotional strategies and merchandising to maximize visibility and sales performance.
From the Contract Manufacturing Alliance Comes Help for Consumer Brands Looking for Sales Broker Partners to Help in the Following Areas:
The Contract Manufacturing Alliance (CMA) continues to lead the way in supporting consumer brands by providing targeted programming that educates them on the most effective retail and food service channels to prioritize for their growth. With deep expertise, the CMA founders are recognized as pioneers in developing innovative sales formats, such as Hotel Pantries, which have redefined convenience shopping for travelers.
Their groundbreaking contributions to grab-and-go retail and foodservice programming have further cemented their role as visionaries in creating opportunities for brands to thrive in dynamic markets. By leveraging this legacy of innovation, CMA empowers brands with the insights and strategies needed to navigate and succeed in the ever-evolving landscape of retail and foodservice.
The Consumer Product Sales Broker Search Engine is an innovative tool designed to connect brands of all sizes with the right sales brokers tailored to their unique needs. Whether a brand is looking for brokers specializing in specific customers, geographic regions, or retail channels such as grocery, convenience, or e-commerce, this search engine streamlines the process. Additionally, it serves as a valuable resource for retailers seeking private label sales brokers to help them expand their product offerings. By bridging the gap between brands, retailers, and brokers, the platform ensures efficient and targeted partnerships, driving growth and success in the competitive consumer product industry.
By Region, By Account or By Specific Customer or Any of These Together: Consumer Product Sales Brokers play a vital role in managing and executing sales efforts, tailoring their approach based on their business model and client needs. Some agencies organize their operations by managing specific accounts exclusively, such as focusing solely on key customers like Walmart, Costco, Target, or Kroger. Others specialize by retail channel, conducting business only within certain sectors, such as supermarkets, food service, vending, or convenience stores. Brokers may also operate geographically, covering a specific region like the North-West or South-West, focusing on a single state (e.g., Hawaii), or providing national coverage. Many brokers opt for a hybrid approach, blending these strategies to maximize their effectiveness. For instance, an agency might cover Utah, Idaho, and Montana while focusing on supermarkets, convenience stores, and natural products. This flexibility allows brokers to align their efforts with market opportunities and client goals effectively.
Total Consumer Outlets developed The Holiday Idea Generator to assist
retailers and brand groups in generating fresh in-store and online ideas for
holidays and events. This tool houses a comprehensive collection of key holidays
and events, both regional and national.
Examples Include:
The Contract Manufacturing Alliance (Contract Manufacturers, Pilot Plants, Private Labelers, Commercial Kitchens, Food Innovation Centers and More) Was Created to Be the Key Resource For Anything to Do With Manufacturing Consumer Products (For Start-up and Emerging Brands).
Established in 1992, the Contract Packaging Association (CPA) is the national, non-profit trade organization dedicated to promoting the growth and welfare of firms in the Contract Packaging / Manufacturing industry and related businesses. We offer exposure and programs designed to foster growth within our member firms.
The Co-Packing Network is a comprehensive national Consumer Packaged Goods (CPG) advisory group deeply rooted in the diverse US and Canadian consumer product manufacturing industries. Celebrating our 100-year anniversary, our expansive history spans supermarkets, wholesaling, manufacturing, owning brands, and beyond.
The CPA's Request for Quote (RFQ) tool allows an automated submission to CPA Members to securely submit their project details and needs. Your Request for Quote will be dispatched to CPA Members whose capabilities match your project needs, and if they can assist you, will contact you directly about their services and capabilities.
The team manages the request all-the-way through to end up with successful results. We also can become a project manager to manage the whole process (search, secure and work with one or more contract manufacturers).
The World Markets: Our founders themselves have had sales posts in markets such as Switzerland, South Africa, China, Malaysia, Australia, Turkey, Indonesia, Brazil, Chile, Canada and others. They also have partnering offices in Canada, South Africa and The Netherlands.
The Co-Packing Team and partners are also available to discuss World Markets and exporting subjects in general.
Consumer Product Brands (Start-up to Emerging to Established): We also educate start-up and emerging brands about the benefits of exporting their brands. The four main State Regional Trade Groups (STRG’s) are available to assist brands.
Our family has been involved within the consumer product industry (US based manufacturing, retailing, distribution) since the early 1920’s. From the first generation to the latest, our best practices have been handed down over time leading to a long legacy of successes in the business (manufacturing, retailing, distribution and more).
Contract Packaging (CP) is the official magazine for the Contract Packaging Association, published three times each year by PMMI Media Group (owners of Packaging World magazine). Dedicated exclusively to contract packaging issues and news, each issue is overseen by Editor-in-Chief, Anne Marie Mohan. 20,000 qualified packaging professionals receive each edition of CP. These professionals are individuals who have indicated that they have purchase involvement in contract packaging and related services and products. Magazine recipients are also contract packagers, who are CPA members.
www.ContractPackaging.org